<5/26&27> USC Professor Dr. Dmitri Williams：Exploring Data, Games, and Social Communication！

🎮【Workshop+ Speech】 Join Us for Two Inspiring Events by Professor Dmitri Williams from USC Annenberg!

College of Communication is honored to welcome Professor Dmitri Williams, a leading expert in communication, gaming, and data science, for two exciting events at NCCU!

🎤 5/26 (Mon) Workshop: 《Working with Industry Data》

Abstract:Dr. Williams runs two research labs at USC Annenberg that house about 20 PhD students and two faculty colleagues. One is dedicated to games research and the other to the study of influence through what is called Social Value. In each case, the labs primarily work with data provided by industry partners. In this workshop, Dr. Williams will describe how the labs are run, but also how he has been able to negotiate, gather, manage, and leverage the data, including issues of NDA, university layers, academic freedom, and project planning. There is a combination of practical planning, vision setting, mentoring, and management required to drive a broad range of projects while keeping companies, colleagues, students, and university lawyers all happy.

Dr. Williams在南加州大學Annenberg學院運營兩個研究實驗室，這些實驗室擁有約20名博士生和兩位教授同事。其中一個專注於遊戲研究，另一個則研究通過所謂的社會價值來理解影響力。在這些研究中，實驗室主要使用來自產業合作夥伴提供的數據。在這場工作坊中，Dr. Williams將分享他如何運作這些實驗室，同時介紹他如何協商、收集、管理並運用數據，包括保密協議（NDA）、大學層級、學術自由及專案規劃等問題。他將討論在推動多元化研究專案的同時，如何平衡各方需求，確保企業、同事、學生和大學律師的滿意。

🕒 Time: 5/26(一) 11:00 AM – 12:30 PM

📍 Venue: Computer Center Auditorium (電算中心演講廳，資訊大樓B1)

🍱 Lunch provided after the workshop!午餐提供

 Sign-up: bit.ly/42DXvtP (by 12pm, May23,Fri)（報名截止：5月23日中午12點）

🎤 5/27 (Tue) Speech: 《The Importance of Other People: Findings from Games and Beyond》

Abstract:The Communication discipline assumes that we impact each other, and that other people matter to us. This research tradition stretches back to the middle of the last century, yet systematically capturing this effect has been challenging. Now, in a world awash in data and with new techniques, there are ways to understand connections with network analysis and machine learning. In this talk, Dr. Williams will share a method that has been established to measure the causal impact of one person on another using unobtrusive behavioral data from a wide range of sources. Dr. Williams will show what has been found using game data as a baseline, and then expand into retail, donations, and investing, continually addressing the empirical question “How important are other people?” Depending on the interests of the audience, the methods, theoretical frameworks, and practical applications within both the academy and industry can be explored.

 傳播學科認為我們相互影響，並且他人對我們很重要。這一研究傳統可以追溯到上世紀中期，但系統性地捕捉這一影響一直是個挑戰。如今，在數據充斥的世界中，借助新的技術，我們可以通過網絡分析和機器學習來理解人與人之間的聯繫。在這場演講中，Dr. Williams將分享一種已經建立的方法，該方法利用來自各種來源的不引人注意的行為數據來衡量一個人對另一個人的因果影響。Dr. Williams將展示以遊戲數據為基線所發現的結果，然後擴展到零售、捐贈和投資領域，持續探討實證問題“他人有多重要？”根據聽眾的興趣，演講將涉及方法論、理論框架，以及在學術界和產業中的實際應用。

🕒 Time: 5/27(二) 11:00 AM – 12:30 PM

📍 Venue: Room 401, Da Yong Building (大勇樓401)

🍱 Lunch provided after the speech!午餐提供

 Sign-up: bit.ly/44fnBVh (by 12pm, May23,Fri) （報名截止：5月23日中午12點）

Each event requires separate registration. Please click on the respective registration link to sign up for each activity!兩場活動需分別報名，請點擊各自的活動報名連結完成報名手續！