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Faculty
 
  Tsung-Jen Shih,Associate Professor (Director)
   
 
  Room 418, College of Communication  
  tjshih@nccu.edu.tw  
  Ph.D. in Journalism and Mass Communication,
University of Wisconsin-Madison, U.S.A.
 
  1. Science Communication
2. Public Opinion Research
3. Cross-Cultural Comparative Research
4. Interpersonal Communication
5. Internet and Civic Life
 
     
 
Bio
Tsung-Jen received his PhD degree from the University of Wisconsin-Madison in 2009. His research focuses on public understanding of science and technology, with special interests in the influence of cultural and predispositional values.

His dissertation examines public perception of nanotechnology in the US and 20 European countries and is published with VDM Publishing House. His research also concerns media coverage of scientific and public health issues.
Book Chapters
1. Shih, T. J. (2014). Social Media in Taiwan. In L. Willnat & A. Willnat (Eds.), Social Media, Culture and Politics in Asia (pp. 84-105). New York: Peter Lang Publishing Group.
2. Shih, T. J. (2013). News coverage of public health issues: The role of news sources and the processes of news construction. In M. Lemal & J. Merrick (Eds.), Health risk communication (pp. 73-102). Hauppauge, NY: NOVA Science Publishers, Inc.
Conference Papers
1. Hsu, M.-L., & Shih, T. (2014, 08). Patterns of pro-environmental behavior among Taiwanese adults: A longitudinal comparison. Paper presented at the Annual Conference of the International Association For International Communication Studies, Providence, USA.
2. 施琮仁(2014.06)。〈媒體與科技社會之公民能力:以奈米科技為例〉,「2014 年中華傳播學會年年會」論文。台灣,台北。
3. 施琮仁、林宜平、鄭尊仁(2014.03)。〈台灣民眾對奈米科技及其政策之
態度〉,「2014 年臺灣科技與社會研究學會第六屆年會」論文。台灣,新竹。
4. 徐美苓、施琮仁(2014.03)。〈民眾支持氣候變遷相關政策因素之探討〉,
「2014 年臺灣科技與社會研究學會第六屆年會」論文。台灣,新竹。
5. Shih, T. (2013, 06). Media, knowledge and attitudes toward nanotecnology. Paper presented at the Annual Conference of the International Association of Mass Communication Research, Dublin, Ireland.
6. Shih, T., Scheufele, D. A., & Corley, E. A. (2013. 06). Moral acceptability of nanotechnology and human development values: A multilevel analysis. Paper presented at the Annual Conference of the International Communication Association, London, UK.
7. Shih, T. (2012, 08). Ten years of news coverage of nanotechnology in Taiwan: Toward a revised model of mediated issue development. Paper presented at the Annual Conference of the Association For Education in Journalism and Mass Communication, Chicago, USA.
8. Lin, C.-Y., & Shih, T.-J. (2012, 04). How do different presentation styles in science media affect viewers' perceptions and reactions to global warming? Paper presented at the Annual meeting of Taiwan Science, Technology, and Society Association, Yunlin, Taiwan.
9. Shih, T. (2011, 07). News coverage of nanotechnology in Taiwan. Paper presented at the International Association for Media and Communication Research, Istanbul, Turkey.
10. Shih, T. (2011, 06). Internet use and political participation: An examination of country-level factors. Paper presented at the International Telecommunication Society Regional Conference, Taipei, Taiwan.
11. Shih, T., Dietram, A. S., & Corley, E. (2010). Exploring Item Non-Response in Public Opinion Surveys About Nanotechnology: Evidence From 21 Countries. Paper presented at the 60th International Communication Association.
12. Shih, T., Dietram, A. S., & Corley, E. (2010). A Multilevel Model of Risk and Benefit Perception. Paper presented at the 60th International Communication Association.
13. Shih, T. (2009). Does culture matter? The influence of cultural values on public perception on nanotechnology. Paper presented at the 2nd Manchester International Workshop on Nanotechnology, Society and Policy.
14. Wijaya, R., Shih, T., & Brossard, D. (2009). Analysis of the Role of News Sources in the Media Frame-Building Process of Epidemic Hazards. Paper presented at the Association for Education in Journalism and Mass Communication.
15. Shih, T., Wijaya, R., & Brossard, D. (2009). News Coverage of Public Health Risk Issues: The Role of News Sources and the Process of News Construction. Paper presented at the International Communication Association.
16. Shih, T. (2009). Uncertainty or ambivalence: exploring the "don't know" response in a public opinion survey about nanotechnology. Paper to be presented at the International Communication Association.
17. Shih, T. (2009). Religious beliefs and public attitudes toward nanotechnology in Europe and the United States. Paper presented at the Center for Nanotechnology in Society All Hands Meeting.
18. Shih, T., & Tsai, J. (2008). Media presentation of risks and benefits associated with nanotechnology and its cultural implication. Paper presented at the Society for Risk Analysis (SRA) annual meeting.
19. Tsai, J., & Shih, T. (2008). Culture and media coverage of nanotechnology: A comparison between US and Taiwan. Paper presented at the Midwest Association for Public Opinion Research.
20. Scheufele, D. A., Corley, E., Shih, T., Dalrymple, K., & Ho, S. (2008). Public Opinion Dynamics Surrounding Emerging Technologies in Europe and the US. Paper presented at the Midwest Association for Public Opinion Research.
21. Shih, T. (2008). 'Who you are' versus 'who you think you are' : Identity as an information shortcut in the 2005 mayoral and magistrate election in Taiwan. Paper presented at the Association for Education in Journalism and Mass Communication.
22. Scheufele, D. A., Corley, E. A., Hillback, E., Shih, T., Dunwoody, S., & Guston, D. (2007). Nano attitudes among scientists and the public. Paper presented at the Society for Social Studies of Science.
23. Shih, T., Wijaya, R., & Brossard, D. (2007). Media coverage of West Nile virus and avian flu: News source, news values, and issue attention cycle. Paper presented at the American Education of Journalism and Mass Communication.
24. Shih, T. (2007). Public opinion and scientific uncertainty: Exploring the origins of mixed public reactions toward nanotechnology. Paper presented at the American Association of Public Opinion Research.
25. Shih, T., Wijaya, R., & Brossard, D. (2007). Media Coverage of West Nile Virus and Avian Flu: An Analysis of the Agenda-Building Process Related to Epidemic Hazards. Paper presented at the American Association for Public Opinion Research.
26. Hillback, E., & Shih, T. (2007). Nanotechnology News Coverage, 1983 to 2007. Paper presented at the Center for Nanotechnology in Society All Hands Meeting.
27. Shih, T., & Scheufele, D. A. (2006). Agenda-setting and priming online: Examining the relationship between online and offline agendas and evaluations of the president leading up to the 2004 election. Paper presented at the Midwest Association of Public Opinion Research.
28. Shih, T. (2006). How People Form Their Opinion about Stem Cell Research: How Media Use and Interpersonal Discussion Moderate the Effect of Value Predispositions. Paper presented at the Midwest Association of Public Opinion Research.
Journal articles
1. Shih, T., Scheufele, D., & Brossard, D. (2013). Disagreement and Value Predispositions: Understanding Public Opinion About Stem Cell Research. International Journal of Public Opinion Research, 25(3), 357-367. doi: 10.1093/ijpor/eds029
2. Shih, T., Brossard, D., & Wijaya, R. (2011). News coverage of public health issues: The role of news sources and the processes of news construction. International Public Health Journal, 3(1), 87-97.
3. Scheufele, D. A., Corley, E. A., Shih, T., Dalrymple, K. E., & Ho, S. S. (2008). Religious beliefs and public attitudes toward nanotechnology in Europe and the United States. Nature Nanotechnology, 4(2), 91-94.
4. Shih, T., Wijaya, R., & Brossard, D. (2008). Media Coverage of Public Health Epidemics: Linking Framing and Issue Attention Cycle Toward an Integrated Theory of Print News Coverage of Epidemics. Mass Communication and Society, 11(2), 141 - 160.
5. Scheufele, D. A., Corley, E. A., Dunwoody, S., Shih, T., Hillback, E., & Guston, D. (2007). Nanotechnology: Scientists worry about some risks more than the general public. Nature Nanotechnology, 2(12), 732-734.
Research grant
1. 施琮仁(2013-2014)。《社群媒體與科學態度》。(科技部專題研究計畫,102-2511-S-004-005-MY2)。台北市:政治大學傳播學院。
2. 施琮仁(2012)。《建構新的科學傳播模式:新媒體的角色與功用》。(科技部專題研究計畫,101-2511-S-004-003-)。台北市:政治大學傳播學院。
3. 施琮仁(2011)。《台灣民眾對科學風險之認知與態度》。(科技部專題研究計畫,100-2410-H-004-146-SSS)。台北市:政治大學傳播學院。
4. 施琮仁(2010)。《科技、媒體與社會:媒體再現與文化價值觀對新科技接受程度之影響》。(科技部專題研究計畫,99-2511-S-004-004-)。台北市:政治大學傳播學院。
 
 
  Our Students

Ben Oliveri

I hope that the IMICS program will help me aquire the skills to better traverse the world International Communications. Currently I am most interested in focusing my research on how the ever developing forms of digital and social media shape interactions between individuals and organizations, and the resulting social landscape that we all move through. This landscape could be dissected through a political lens, corporate, civil society, or any number of fields of study. I am open to applying this degree to a PR job, the Foriegn Service, or working more from the social end. Of course, here in Taiwan I also intend to take advantage of the Mandarin Chinese environment to continue improving my language abilities, and make good friends in the process!
 
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Camels, Vaseline, Oldsmobile and Worms: Information Processing’s Impact on Brand Image
The Relationship between Media and Spokesman in the Digital Age
Prof. Chu's Farewell Party
Symposium on Telecom and Media in Japan, Korea and Taiwan
The Digital Media and New Media Platforms Conference-IMICS
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