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Faculty
 
  Yu-li Liu,Professor
   
 
  2nd Floor, Journalism Building  
  yuliliu@nccu.edu.tw  
  Ph.D. in Telecommunications, Indiana University, U.S.A.  
  1. Telecommunications and Broadcasting Law and Policy
2. Digital Convergence
3. Cable TV and New Media Platforms
4. Media Management
5. Media User Behavior
 
     
 
Bio
Dr. Yu-li Liu is a professor of Communications College at National Chengchi University in Taiwan. She served as one of the first-term Commissioners of the National Communications Commission from 2006 to 2008. Prof. Liu earned her Ph.D. degree in telecommunications at Indiana University in 1992. She was a Visiting Professor of the Graduate Telecommunications Program of George Washington University, School of Journalism of Fudan University (Shanghai, China), School of Journalism of Renmin University (Beijing, China), Wee Kim Wee School of Communication and Information of Nanyang Technological University (Singapore) and Department of Media and Communication of City University of Hong Kong. She has received grants from U.S. Fulbright Foundation and Taiwan’s National Science Council for research projects in the areas of Convergence, broadband networks, and digital TV in Taiwan.
Prof. Liu also serves as a member of the Consumer Protection Commission of the Executive Yuan. Before she was the NCC Commissioner, she served as one of the Commissioners of Cable TV Rate Commission of Taipei City Government for seven years. She also served as the consultant for different government agencies for different task forces such as Telecommunication Advisory Board of Directorate General of Telecommunication, Ministry of Transportation and Communication and TV Program Evaluation Commission of the Government Information Office. In 1997, she was the author of White Paper of Culture--Radio and Television for Council of Cultural Affairs in Taiwan.
Prof. Liu also had working experiences in the media. She was a reporter of the Broadcasting Corporation of China (1983-1987) and Chinese Television System (CTS, 1987-1989). She was appointed as a Board Member of the Radio Taiwan International. Currently, she is a member of the Media Ethics Commission of CTS.
She has published numerous books such as Multi-channel TV and Audience, Cable TV Management and Programming Strategy, Cable TV Programming and Policy in China, Radio and TV, Telecommunications, etc.
Book Chapters
1. Liu, Y.L. & Hsu, W. Y. (2010). "Media Platform Competition: The Displacement Effect of IPTV on Cable TV in Taiwan". Dwivedi, Y. K , et al. eds. Adoption, Usage, and Global Impact of Broadband Technologies: Diffusion, Practice and Policy. New York: IGI Global. (98-2410-H-004-114-)
2. Liu, Y. L. & Wang, E. H. (2009-2010). “Country Chapter: Taiwan.” Digital Review of Asia Pacific. 2009-2010, Sage.
3. Liu, Y. L. (2008). “Broadband Policy, Market Competition, and User Adoption in Taiwan,” in Dwivedi, Y. K., et al. eds. pp.47-59. Handbook of Research on Global Diffusion of Broadband Data Transmission. New York: IGI Global. (NSC90-2412-H-004-014-SSS)。
4. Liu, Y. L. & Wang, E. H. (2007-2008). “Country Chapter: Taiwan.” Digital Review of Asia Pacific. 2007-2008, Sage.
5. Liu, Yu-li (2006). “Bandwidth, Connection and Access: Analyzing the Business Models of Webcasters in Taiwan,” Louisa Ha and Richard J. Ganahl III. eds. Webcasting Worldwide: Business Models of an Emerging Global Medium, Hillsdale, New Jersey: LEA.
6. 王郁琦、劉幼琍 (2005.12),"「美國與英國數位有線電視之發展與相關政策」, 數位時代的有線電視經營與管理, 正中書局。
7. 劉幼琍、陳清河、王國樑 (2005.12), 「有線電視分組付費之策略」數位時代的有線電視經營與管理正中書局。
8. 劉幼琍、李秀珠、陳清河 (2005.12), 「有線電視訂戶之滿意度」, 數位時代的有線電視經營與管理正中書局。
9. 劉幼琍 (2005.12)「荷蘭、大陸與台灣之數位有線電視發展模式」, 數位時代的有線電視經營與管理, 正中書局。
10. 劉幼琍、陳炳宏(2005)「兩岸廣電媒體交流」, 兩岸大眾傳播交流現況與發展, 行政院新聞局。
11. Liu,Yu-li (2004). ”Dial-a-Porn Services in Taiwan: A Legal Perspective,” In P.Lee, L.Leung, & C.So.(Eds). Impact and Issues in New Media: Toward Intelligent Societies. London: Hampton Press。
12. 劉幼琍(2004.12)大陸廣播電視事業--兼談大陸廣電集團化與數位化的發展與政策。中國大陸大眾傳播事業及其管理概況。行政院聞局。
13. 劉幼琍(2004.03)"台灣寬窄頻網路使用行為之比較分析(2001-2002)(網路與社會)," 清華大學出版社。
14. 劉幼琍(2004)"「電信、媒體與網路的整合與匯流」。電訊傳播。" 雙葉書廊。
Conference Papers
1. Liu, Yu-li (2010.6.23). “Accommodating Convergence in the Digital Age: Regulator’s Perspective” ICA Conference, Singapore.
2. Liu, Yu-li (2010.6.28). “The Impact of Convergence on Telecommunications Law and Policy: A Comparison between Japan and Taiwan”. ITS Biannual Conference, Tokyo, Japan.
3. Lin, T. & Liu, Y.L. (2009.5). “The development of mobile broadcasting TV: A socio-technical comparison of Singapore and Taiwan,” ICA. Chicago.
4. Liu, Yu-li;Hsu, W.Y (2008.06), "The Displacement Effect of the Converged Service: IPTV as an Example," ITS Conference, International Telecommunications Society (ITS). (NSC95-2412-H-004-015-KGS)
5. 劉幼琍、許文宜(2007.07)"「類比與數位電視之取代效果研究」," 第五屆「世界華文傳媒與華夏文明傳播國際學術研討會」, 中國新聞史學會、政治大學傳播學院、華中科技大學新聞與信息傳播學院、南洋理工大學傳播與信息學院. (NSC95-2412-H-004-015-KGS)
6. Liu, Yu-li (2006.05), "Encouraging New Service vs. Regulatory Parity: A Dilemma of CHT's IPTV Service in Taiwan," Crossing Boundaries : Global Communication in the New Media Age., NCCU, Taipei.
7. Liu, Yu-li (2005.12) "Bandwidth, Connection and Access: Analyzing the Business Models of Webcasters in Taiwan," The 14th International Conference on Comparative Management (ICCM).
8. 劉幼琍、蔡坤哲(2005.08), "台灣網播經營模式分析," 2005 新技術、新媒體變革中的傳媒,中國傳媒大學.
9. Liu, Yu-li (2005.07), "Convergence of Telecommunications, Media, and Internet: Case Studies of IPTV in Taiwan," AMIC annual conference (2005), AMIC.
10. Liu, Yu-li (2005.05), "“How Should IPTV be Regulated in a Converged Environment? An Analysis of Chunghwa Telecom’s Multimedia on Demand Service in Taiwan”," ICA annual conference, ICA.
11. 劉幼琍 (2005.01), "從荷蘭與中國數位有線電視發展模式看我國數位有線電視之發展," 有線暨衛星廣播電視產業營運議題研討會論文集, 廣電人市場研究股份有限公司, pp.83-96.
12. Liu, Yui-li (2004.09), "“A New Alternative in the Video Service Market: An Analysis of Chunghwa Telecom’s Multimedia on Demand Service in Taiwan," ITS conference, ITS.
13. Liu, Yu-li (2004.08), "Internat Use and Broadband Adoption in Taiwan :An Overview Report," APIRA conference, APIRA.
14. 劉幼琍 (2004.06), "台灣數位有線電視政策與發展策略:從四種數位平台的競爭談起," 中華傳播學會年會, 中華傳播學會。
15. Liu, Yu-li (2004.05), "The Co-opetition Analysis of Digital Television and Broadcasting VideoPlatform in Taiwan," the 6th world Media Economics Conference ,Montreal ,Canada, Journal of Media Economics.
Journal articles
1. Lin, T. & Liu, Y.L. (2010 in press). The development of mobile broadcasting TV: A socio-technical comparison of Singapore and Taiwan. Asian Journal of Communications.
2. Li, Shu-Chu Sarrina, Liu, Yu-li & Chen, Chi-Ho (2007), "Market Competition and Media Performance: Reexamining the Media Performance of the Cable Television Industry in Taiwan," Journal of Media Economics, Vol.20, No.3, pp.189-210. (SSCI).
3. Chen, Yann-Long & Liu, Yu-li (2007). "Toward Taiwan Broadcasting System: Legislative Suggestions for Hakka and Indigenous TV in the Digital age,” Journal of Communications Research (in Chinese).
4. Wang,Y.C. & Liu, Yu-li(2005.5). ”The Issues of Digital Cable TV: the Experiences of the USA and UK,” Journal of National Lawyer (in Chinese).
5. Liu, Yu-li (2003). "Broadband Use, Competition and Relevant Policy in Taiwan," Journal of Interactive Advertising. Http://jiad.org.
6. Liu, Yu-li, et al. (2003.6). “The Analysis of the Broadband User Behaviors in Taiwan 2001-2002.” Information Society. (in Chinese) Taiwan.
7. Liu, Yu-li & Chen, C.H. (2001.7). “The Study of Taiwan Cable TV Subscribers’ Satisfaction 2000.” Journal of Radio & Television Studies. (in Chinese).
8. Liu, Yu-li (2000.9). ”The Fixed Networks Regulation: from the Perspectives of Consumers.” Journal of Radio & Television Studies. 15: 67-89, (in Chinese).
9. Liu, Yu-li (1999, 6). “The Needs and Viewing Behavior of the Hakka and the Aborigines.” The National Chengchi University Journal. 78: 337-386, (in Chinese).
10. Liu, Yu-li (1998, 2). ”The Aboriginese’ Uses and Gratifications of the Electronic Media,” Journalist Forum, vo.5: 167-209, Graduate Institute of Journalism, National Taiwan University (in Chinese).
11. Liu, Yu-li (1997, 7). “Aborigines’ Ownership of the Broadcast Media and the Aborigine Program.” Journal of Radio & Television Studies, vol.3. No.2.: 1-28, (in Chinese).
12. Liu,Yu-li & Yang, Chung-chuan (1997, 7), ”Another Technology alternative: the Close Caption TV Policy” Journal of Radio & Television Studies, vol.3, No.2: 109-140 (in Chinese).
13. Liu, Yu-li (1997,2). “An Analysis of the FCC’s Minority Preference Policies.” Journal of Radio & Television Studies, vol.3. No.1: 25-44, (in Chinese).
14. Liu, Yu-li (1996, 7). ”Cable TV Regulation Between Taiwan and China.” Mass Communication Research. 53: 209-230 (in Chinese).
15. Liu, Yu-li & Lin, Mei-hwei (1996, 1). “A Study of Taiwan Audience’s Perception of Mainland Chinese Satellite TV programs.” Journal of Radio & Television Studies, vol.2. No.3, 1-32 (in Chinese).
16. Liu,Yu-li (1996, 1). “The Development of Shashi and Foshan Cable TV and Their Subscribers‘ Program-Watching (Viewing) Behavior.” Issues and Studies: A Journal of Chinese Studies and International Affairs. 32: 57-88 (in English).
17. Liu, Yu-li (1995, 9). ”The Development of Cable TV in Taiwan and China: a Comparative Study. Mainland China Studies, vol. 38, No. 9:57-68 (in Chinese).
18. Liu, Yu-li & Tsai, Yean (1995, 1), ”TV Program Quality and Scheduling Strategies,” Journal of Radio & Television Studies, vol.2. No. 1: 89-124 (in Chinese).
19. Liu, Yu-li (1994, 12). “The Impact of Communications Technology on Journalist Communication Between Taiwan and China.” Journalist Forum, vol.1, No.2: 48-71. National Taiwan University (in Chinese).
20. Liu, Yu-li (1995). “The Impact of Communications Technology on the News Reporting in China and Taiwan.” NTU News Forum. (in Chinese).
21. Liu,Yu-li (1994, 4). “The Growth of Cable Television in China: Tensions Between Local and Central Government.” Telecommunications Policy: 216- 228.
22. Liu, Yu-li (1993, 12). “Cable TV’s Development and Program Policy in Mainland China.” Journal of Radio & Television Studies, vol.1. No. 3, (in Chinese)
23. Liu, Yu-li (1993, 1). “Scarcity of Spectrum: Its Meanings and Applications in the U.S., the U.K., the Former West Germany, and Japan (in English).” Journal of Radio & Television Studies, vol.1. No.2: 53-66.
Research grant
1.  Yu-li Liu (2010, 8-2011.7). Self-Regulation, Co-regulation and Ombudsman: Media Accountability Principles and Practices, National Science Council. (99-2410-H-004-169-)
2.  Yu-li Liu (2009, 8-2010.10). Convergent Communications Law in the Digital Age: Examining the Transition and Implementation of the Layer Model and the Horizontal Regulation in Taiwan, National Science Council. (99-2410-H-004-169-)(98-2410-H-004-114-)
3.  Yu-li Liu (2006. 8-2007.7). The Impact of VOD and Interactive TV on Audience—The Replacement Effect of the Digital Television Platforms, National Science Council.
4.  Yu-li Liu (2005.6-11). The Study of the Convergence Law. Institute for Information Industry.
5.  Yu-li Liu, et al. (2004). The Study of the Digital Policy and the Promotion Strategy of Digital Cable TV in Eight Countries, Government Information Office project.
6.  Yu-li Liu, et al. (2004). A Study of the Digital Divide of the Individual and the Government Agencies in Taiwan. Commission of the Research and Development project.
7.  Yu-li Liu, et al. (2003). The Viewing Behavior and Satisfaction of Cable TV Subscribers. Government Information Office project.
8.  Yu-li Liu (2002-2003). The Convergence of Broadcasting, Cable TV, Telecommunication, and Internet: from the Perspectives of Regulation, Market, and Technology. National Science Council, Fulbright Foundation.
9.  Yu-li Liu & Ching-ho Chen (2001/8/1-2002/7/31), Service Quality and User Satisfaction of the Broadband Communication Services. National Science Council, Executive Yuan.
10.  Yu-li Liu & Ching-ho Chen (2000/8/1-2001/7/31). The Development of Broadband Communication and Its User Behavior. National Science Council. NSC-89-2412-H-004-035, Executive Yuan.
11.  Yu-li Liu, Ching-ho Chen & Kuo-liang Wang (2000, 12). A Study of the Cable TV Rate after the Adoption of Tiering System. The Association for Development of Cable TV and Broadband Network.
12.  Yu-li Liu & Ching-ho Chen (2000, 10). The Marketing Strategies of the AmericanRadio Stations: A Case Study of the RAB. The ROC Radio and TV Association.
13.  Yu-li Liu & Ching-ho Chen(2000, 9). A Survey of the Satisfaction of Cable TV Subscribers. The Association for Development of Cable TV and Broadband Network.
14.  Yu-li Liu (1998, 6). The Audience Perception on TV Violence and Indecent Programs, Tainan.
15.  Yu-li Liu (1997, 8). Hakka’s Uses and Gratification of the Electronic Media. Council for Cultural Affairs, Executive Yuan.
16.  Yu-li Liu & Mei-chi Liu(1997, 11). Multi-channel TV Management: The Issues and Solutions. Research, Development and Evaluation, Executive Yuan.
17.  Yu-li Liu & Shih-hao Shih (1997, 4)。The Study of the Proposed Amendment of the Broadcasting Act. The Center of Law-making and Consulting, Legislative Yuan.
18.  Yu-li Liu & Chung-chuan Yang (1996, 6). The Policy of Close Caption in Taiwan. The Bureau of the Industry, The Ministry of Economics.
19.  Yu-li Liu (1996, 10). The Aboriginese’ Uses and Gratification of the Electronic Media. Council for Cultural Affairs, Executive Yuan.
20.  Yu-li Liu, Ching-ho Chen (1996, 12)。The Application of Interactive Cable TV Services in Taiwan. National Science Council, Executive Yuan. NSC-85-2412- H-004-008.
21.  Yu-li Liu (1994, 10). The Impact of Communications Technology on Communication Law and the Governing Agencies. National Science Council, Executive Yuan. NSC-82-0301-H-004-051.
22. Yu-li Liu & Mei-hwei Lin (1994, 8). A Study of Taiwan Audience’s Perception of Mainland Chinese Satellite TV programs. Straits Exchange Foundation.
23. Yu-li Liu (1994, 2). Cable TV Programming and the Regulations in China. Mainland Affairs Council, Executive Yuan.
24. Yu-li Liu & Yean Tsai (1993, 12). TV Program Quality and Scheduling Strategies. Television-Culture Research Committee.
Projects
1.  Yu-li Liu (2002-2003). The Convergence of Broadcasting, Cable TV, Telecommunication, and Internet: from the Perspectives of Regulation, Market, and Technology. National Science Council & Fulbright Foundation.
2.  Yu-li Liu & Ching-ho Chen (2001/8/1-2002/7/31), Service Quality and User Satisfaction of the Broadband Communication Services. National Science Council, Executive Yuan.
3.  Yu-li Liu & Ching-ho Chen (2000/8/1-2001/7/31). The Development of Broadband Communication and Its User Behavior. National Science Council. NSC-89-2412-H-004-035, Executive Yuan.
4.  Yu-li Liu, Ching-ho Chen & Kuo-liang Wang (2000, 12). A Study of the Cable TV Rate after the Adoption of Tiering System. The Association for Development of Cable TV and Broadband Network.
5.  Yu-li Liu & Ching-ho Chen (2000, 10). The Marketing Strategies of the American Radio Stations: A Case Study of the RAB. The ROC Radio and TV Association.
6.  Yu-li Liu & Ching-ho Chen(2000, 9). A Survey of the Satisfaction of Cable TV Subscribers. The Association for Development of Cable TV and Broadband Network.
7.  Yu-li Liu (1998, 6). The Audience Perception on TV Violence and Indecent Programs, Tainan.
8.  Yu-li Liu (1997, 8). Hakka's Uses and Gratification of the Electronic Media. Council for Cultural Affairs, Executive Yuan.
9.  Yu-li Liu & Mei-chi Liu(1997, 11). Multi-channel TV Management: The Issues and Solutions. Research, Development and Evaluation, Executive Yuan.
10.  Yu-li Liu & Shih-hao Shih (1997, 4)。The Study of the Proposed Amendment of the Broadcasting Act. The Center of Law-making and Consulting, Legislative Yuan.
11.  Yu-li Liu & Chung-chuan Yang (1996, 6). The Policy of Close Caption in Taiwan. The Bureau of the Industry, The Ministry of Economics.
12.  Yu-li Liu (1996, 10). The Aboriginese' Uses and Gratification of the Electronic Media. Council for Cultural Affairs, Executive Yuan.
13.  Yu-li Liu, Ching-ho Chen (1996, 12)。The Application of Interactive Cable TV Services in Taiwan. National Science Council, Executive Yuan. NSC-85-2412-H-004-008.
14. Yu-li Liu (1994, 10). The Impact of Communications Technology on Communication Law and the Governing Agencies. National Science Council, Executive Yuan. NSC-82-0301-H-004-051.
15. Yu-li Liu & Mei-hwei Lin (1994, 8). A Study of Taiwan Audience's Perception of Mainland Chinese Satellite TV programs. Straits Exchange Foundation.
16. Yu-li Liu (1994, 2). Cable TV Programming and the Regulations in China. Mainland Affairs Council, Executive Yuan.
17. Yu-li Liu & Yean Tsai (1993, 12). TV Program Quality and Scheduling Strategies. Television-Culture Research Committee.
 
 
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Nicholas Vaky

I am principally interested in how communication theory can be related to media studies, documentary work, film, and entertainment. I hope to utilize my studies to continue to produce responsible works of art. I also one day hope to teach at the university level.
 
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