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105 Academic Year
Course Map

 International Master’s Program in

International Communication Studies





Communication Theories (3 credits)

Research Methods (3 credits)

Advanced Professional Courses

Cross Cultural Communication

China in the Eyes of US Media (3 credits)

International Organization (3 credits)

Cross Cultural Communication (3 credits)

Transnational Public Relations and Advertisement

Consumer Behavior (3 credits)

International Images and Global Communication (3 credits)

International Media Advocacy and Social Marketing (3 Credits)

Internship (2 credits)

Political Communication

Political Communication (3 credits)

Citizen Journalism and Civil Society (3 credits)

Statistics in Communication(3 credits)

New Media Studies

Digital Games and Society (3 credits)

Video Editing for Mass Communication (3 credits)

Visual Narrative and Science Communication (3 credits)


Thesis Proposal Defense


Thesis Final Defense


Graduation from the IMICS Program




Communication Theories

This is the core course of the International Communication Studies program, and aims to help students become conversant with recent theories of globalization. Discussions on “international” communication theories and their ramifications will be included as well.

Research Methods


Focused on research methodology, this course explores issues and designs of international communication. It also explores how to improve and change the effects of communication in order to reduce international and inter-cultural communication difficulties.
Comparative Media Systems

Communication systems vary in Asian countries largely due to different social developments. Take English newspapers for example: in Hong Kong, English newspapers (e.g. The South China Morning Post) are read by the upper classes, while Taiwan’s English newspapers provide an important avenue for high school students learning English. By comparing communication systems in different Asian countries, students will see how social development shapes a region’s communication system. Related courses might include: “Advertising Systems in Greater China,” “Studies on Journalism in Hong Kong and Taiwan,” etc.

Media and Globalization

The course introduces the many new development currently taking place with media convergence, and how these changes are contributing to the formulation of global networks that contextualize the life and work of individuals, and also the definition of media professional.

National Images and International Communication

The course analyzes the relationship between national images and world media with respect to the historical, political, cultural, and social psychological factors contributing to the formation of national images. Methods in measuring and analyzing national images are discussed and applied. By focusing on construction of national images, the course aims at gaining insights about the impact of perspectives, knowledge formation, and global media operation in the global political economic context.

Development and Culture in a Global Context

Economic development and media experience of the formerly “third-world” after the World War II will be this seminar’s focus, foregrounding Taiwan and its ambivalent neighbors. Chronicling Taiwanese experience in phrases of modernization, dependent development, state-centered reform, and globalization, the course designs to understand how media and other cultural products portrait, and hence reflect, the local experience and identity under world-wide politico-economic influences.


Cross-Cultural Communication


Introduce various communication dimensions involved in interactions between different societies and cultures, including languages, religions, taboos, ethnic identities, and social values. Especially focus on how mass media catalyze or impede the proceeding of the above collective activities in different cultures. 

Statistics in Communication Research

This is an introductory statistics course and is designed to teach concepts and procedures that are fundamental for further study in statistics. It can also serve as a supplement for related courses with a quantitative orientation, such as courses in measurement and research methodology. Students will learn the logic and computation of statistics in lecture and then apply what they have been taught in the computer lab.

New Media and Global Networks

The course introduces the many new development currently taking place with media convergence, and how these changes are contributing to the formulation of global networks that contextualize the life and work of individuals, and also the definition of media professional.

Mainland China Communication Studies

The course addresses the development of contemporary Chinese Communist mass communication system from 1949 to the present, focusing on changes and continuities in interactions among Party, government, media and society. Theoretical and methodological approaches to studies on media and communication in China will be introduced.



Students are encouraged to apply for internships in foreign media corporations during the winter or summer vacations. Students can apply on their own, or through the Department. The required length of time is at least four weeks.


Persuasive Communication

This course will be a survey of interpersonal communication topics, research and contexts of communicative practice; overview of communication from both humanities and social science perspectives. Topics include communication styles, skills, and methods of interpersonal communication competency.

Management of Public Relations and Publics

This course examines the managerial role in public relations practice. Students increase their understanding of key dimensions in PR management, including professional ethics, concepts of excellence, strategic planning, media relations, business and financial regulations and terminology, crisis management and political dynamics and decision-making in diverse organizations. A variety of teaching/learning approaches—case studies, team projects, debates, simulations, student presentations, readings, and lectures—are used to enhance understanding and increase student responsibility for learning.


International Media and Strategic Management

This course will give you an opportunity to reinforce your knowledge of strategic communication by expanding its application to international situations. You will see the fundamental cultural nature of international communication. You will look critically at media as components of symbolic systems. You will practice selecting effective forms to achieve specific objectives through media. You will analyze the basic communication problems that challenge you. You will learn the form of a clearly expressed communication strategy that you can apply to all strategic communication. You will develop a practical plan to implement your strategy and to evaluate its effectiveness. Although this course will stress marketing communication, you will be able to apply the principles to political and social communication as well.

International Media and Marketing


This course is a problem-solving-oriented marketing course designed for graduate students enrolled in international communication program who expect to undertake marketing assignments as part of their career paths. The focus of the course is on the conceptual formulation of comprehensive marketing communication strategies by North American, East Asia and European multinationals competing in global industries. The integrated presentation of operations and policy issues is blended with case studies that focus on the operational dynamics of global competition, highlighting key issues emphasized in the current literature. The course intends to bring timely coverage in various marketing issues that arise from the acutely recessionary market environment. Upon the completion, all students are expected to learn how marketing managers can affect other business functions for effective corporate performance on a global basis and how to work effectively with others for the same corporate goal.

International Telecommunication and Media Industry

This course is taught by four distinguished professors from the United States and United Kingdom. Each of them will provide four lectures covering entertainment industry, news industry, telecommunication and media management and marketing. We invite international renown scholars to IMICS which inculde Prof. Arthur Raney, Prof. Robert Picard, Prof. James Tsao, and Prof. Mike Chinoy.


International Media Advocacy and Social Marketing


This course examines various media theories and their application to social change strategies as practiced by groups around the world. It employs a global, cross-cultural perspective to look particularly at so-called alternative media, which are generally more accessible and multi-faceted than are mainstream, corporate- or government-controlled outlets.

  Our Students

Brenna Davidson

Because I am interested in the dynamic between the United States, China, and Taiwan, I hope that the knowledge I gain from IMICS will help me achieve my goal of becoming a Public Diplomacy Officer.
Camels, Vaseline, Oldsmobile and Worms: Information Processing’s Impact on Brand Image
The Relationship between Media and Spokesman in the Digital Age
Prof. Chu's Farewell Party
Symposium on Telecom and Media in Japan, Korea and Taiwan
The Digital Media and New Media Platforms Conference-IMICS
  International Affairs

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